The One About the New iPhone

Yes, I will be buying the new top-of-the-line iPhone.

I don’t care about the rumoured $1,000+ price tag because it’s all relative.

Does anyone really pay full price for their mobile phones anymore?

With the advent of the pay-as-you-go plan, much like a car lease, who cares about the actual cost of the phone?

Right now, I’m paying ~$40 for my iPhone 7 Plus with 256gb of storage. This phone’s full price is listed at $969. If the new “iPhone X” costs $1,000+, then I’m only really expecting to pay $5-7 more a month for it.

So, really, why is everyone complaining about the cost of the high-end phone?

Percevied value.

Apple is pretty good at the Perceived Value game. How many times have you debated between the iPhone x and the iPhone x Plus? Is the value of a better camera and bigger screen really worth the perceived $100+ increase in price?

Stop looking at it like that. You’re not buying the phone at full price anymore. Instead, think about if it’s worth the extra $5-7 a month more on your phone bill.

That’s the future.

With all that being said, I’m looking forward to watching the story of the new devices unfold at the Keynote today. With Apple, it’s always about the show and the presentation, and that’s what sells the product.

Plus, I’m anxious to see what the new Steve Jobs Theater looks like! That’s the real story of today…

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